Sustainable Food Asia, a program partner of Mars Petcare, one of the world's largest pet care companies, in collaboration with Big Idea Ventures (BIV), invites partner companies to participate in "The Next Generation Pet Food The Next Generation Pet Food Program," to be held from October to November 2025 by Mars Petcare, the world's largest pet care company, in collaboration with Big Idea Ventures (BIV), with Sustainable Food Asia as a program partner.

The three selected companies will have the opportunity to learn about the pet food market online and in Singapore (all travel and living expenses paid), jointly develop a "next generation pet food," and present it at Singapore International Agri-Food Week (SIAW), one of Asia's largest events in the agri-food and agri-tech industries. The opportunity to present at Singapore International Agri-Food Week (SIAW), Asia's largest event for the agri-food and agri-tech industries. You will also have the opportunity for valuable networking with key industry players to help you break into the U.S. market.