(Head office: Shibuya-ku, Tokyo; CEO: Satoshi Unno), a company that disseminates and researches sustainable food based on the concept of creating a new standard of food that is friendly to the earth and the body, will start serving burritos and other dishes at "Sustainable Food Lab - HOWDY" from June 16. (headquartered in Shibuya-ku, Tokyo; Kei Unno, CEO), a company that disseminates and researches sustainable food with the concept of creating new standards for sustainable food, will start serving burritos and other menu items at "Sustainable Food Lab - HOWDY" on June 16, 2012.

Press Release URL
https://prtimes.jp/main/html/rd/p/000000002.000097540.html


  • HOWDY TIE-UP MENU

Under the themes of "earth-friendly" and "body-friendly," we offer burritos made with sustainable, loss-free, and environmentally friendly ingredients, as well as a nutritionally balanced menu that is healthy and good for your beauty. Burrito is a tortilla dish that originated in Mexico and is one of the most popular menu items among young people in the United States.


  • MEAT TOFU BURRITO

MEAT TOFU BURRITO

Based on NinjaPaste, a konjac-derived ingredient developed by Sydecas Corporation, NinjaFoods' sustainable burrito is a healthy new meat substitute made from tofu and ground beef that is "54% less sugar and super low in calories. Enjoy it with tomatoes, lettuce and other vegetables for a healthy yet robust flavor and satisfying texture.

Take-out available

PRICE: S/1,100 YEN, M/1,210 YEN, L/1,650 YEN


  • CURRY OKARA BURRITO

CURRY OKARA BURRITO

In fact, only 1% of okara is used for food, making it a food loss. Okara Technologies, Inc. has reinvented okara and created a sustainable burrito using "low-sugar, fiber-rich" okara curry. This vegetarian product is a perfect combination of curry-flavored okara, various vegetables, and yogurt sauce.

Take-out available

PRICE: S/900 YEN, M/1,000 YEN, L/1,500 YEN


  • UMAMI EGG BURRITO

UMAMI EGG BURRITO

A SUSTAINABLE BURRITO MADE WITH UMAMI EGG, A "CHOLESTEROL-FREE, PROTEIN SOURCE" MADE FROM 100% PLANT-BASED INGREDIENTS, DEVELOPED BY UMAMI UNITED JAPAN CO. IN ADDITION TO THE HEALTHINESS OF THE VEGETABLES AND SAUCE, THIS VEGETARIAN PRODUCT ALLOWS YOU TO ENJOY THE DELICIOUS TASTE AND FLAVOR OF EGGS.

Take-out available

PRICE: S/900 YEN, M/1,000 YEN, L/1,500 YEN


  • TOKYO BEEF CURRY

TOKYO BEEF CURRY

This rich beef curry made from 100% grass-fed beef is low in carbohydrates and high in protein. In addition, it is a curry for a new age that provides zinc, iron, and other nutrients that people today tend to lack.

Take-out available

■Price: 1,000 yen


  • PERFECT FOOD MISO SOUP MISOVATION

PERFECT FOOD MISO SOUP MISOVATION

Developed by MISOVATION Corporation, this complete nutritional miso soup is a well-balanced meal containing all 31 nutrients required for one serving, including 19.7 grams of protein in one cup, based on the Dietary Intake Standards for Japanese people.

Take-out available

■Price: 1,000 yen


  • BUTTERFLY PEA LEMON

BUTTERFLY PEA LEMON

This original drink is made from pesticide-free butterfly peas grown and processed by Butterfly Pea Research Institute, Inc. which promotes people's health, beauty, and sustainable initiatives through butterfly peas. The drink is rich in anthocyanins, which have antioxidant properties, and the beautiful sky blue color changes to a beautiful fuchsia pink color when lemon is added, making it a perfect photo-worthy drink.

Take-out available

■Price: 440 yen


What is Sustainable Food Lab - HOWDY?

This is a showcase to showcase ingredients from various food tech startups that "transmit new food culture" and "develop & research new food" in a sustainable way.

Currently, many food tech ventures are being created in Southeast Asia areas such as Singapore and Malaysia to support the sustainable food industry. Our restaurant offers sustainable new food ingredients produced by these ventures, and also offers a wellness-friendly menu centered around the "burrito" tortilla dish, which originated in Mexico and can be easily enjoyed with a variety of flavors.

About Sustainable Food Asia

While the SDGs are being addressed globally, the population continues to expand and is expected to reach nearly 10 billion by 2050, and food issues in particular are a global challenge.

Our company was established with the concept of creating a new standard of food that is friendly to the earth and our bodies. We are working to make it possible to provide sustainable foodstuffs as quickly as possible by cooperating with companies in Japan and Southeast Asia that are conducting research and development of sustainable foodstuffs.

We have built a platform for sourcing, processing, and selling sustainable food ingredients, and we also support startup companies in the Asian area from sourcing to developing alliances with major Japanese companies and developing conferences.