Sustainable Food Asia, as a partner of the Tokyo Metropolitan Government's "TOKYO SUTEAM," a startup support and development project by various entities, has selected the first 25 companies for the Sustainable Food Innovation Program (SFIP), a program to support domestic startup companies to expand their business in Southeast Asia. Sustainable Food Asia has selected 25 companies for the first round of the Sustainable Food Innovation Program (SFIP), a program that supports Japanese startups to expand their business in Southeast Asia.

One of the SFIP adopted companies, Life is Good, Inc. held a pop-up event at Sustainable Food Lab, a facility operated by Sustainable Food Asia, on December 10, 2012.

WE WILL SOON BEGIN ACCEPTING APPLICATIONS FROM COMPANIES PARTICIPATING IN THE SECOND SFIP.

■List of companies selected for the first round (in alphabetical order):

　AGRIST Corporation
AlgaleX Co.
ASTRA FOOD PLAN Corporation
Byte Bites Corporation
Circular Powder
Coloridoh Inc.
CULTA Corporation
EF Polymer Corporation
Floatmeal Corporation
Kinish Corporation
Morus
NINZIA Inc.
RelieFood Inc.
SoJapan Corporation (registration pending)
TAKEO Corporation
Quoncrop Corporation
Green Ace Corporation
Sea Vegetable LLC
Space Seed Holdings Inc.
Toy Medical Corporation
Naolai Corporation
Benners
Life is Up, Inc.
Kitamura Corporation
Tsunan Brewing Company
(25 companies in total)

About "TOKYO SUTEAM"
In order to achieve "10x10x10" (10 times the number of unicorns from Tokyo, 10 times the number of startups in Tokyo, and 10 times the number of collaborative practices in Tokyo in 5 years) as stated in the Tokyo Metropolitan Government's new startup strategy "Global Innovation with STARTUPS," the Tokyo Metropolitan Government and the startups it supports will be recruited and selected as "partner companies" to support startups in collaboration with the Tokyo Metropolitan Government. This is an initiative to encourage the implementation of various startup support measures by a variety of entities.
https://tokyosuteam.metro.tokyo.lg.jp/

About the Sustainable Food Innovation Program (SFIP)
This program aims to create opportunities for Japanese food startups to consolidate in Tokyo and expand overseas, and to realize the creation of a new industry. From a maximum of 50 participating companies, 30 companies will be selected to receive individual mentoring and other support.
https://sites.google.com/sustainablefoodasia.com/sfip/home

About the first pop-up event of SFIP adopted companies
On December 10, a pop-up event of one of the SFIP adopted companies, Life is Better, Inc. was held at Sustainable Food Lab, a facility operated by SFA.
The event was by reservation only, and a total of 24 people, 11 for the first part (5~7pm) and 13 for the second part (8~10pm), were served "by age 18's special shoyu udon and caprese set" from the menu of the restaurant operated by Life is good.
The event also provided an opportunity for local startups to promote their activities in Tokyo and create new business opportunities.
An introductory exhibit of by age 18 will be set up in the Sustainable Food Lab for a month from the date of the event until 1/10.